Splendid Group - Splendid Group

Splendid experiential

Drive higher ROA for B2B Audiences

Be the place where your audience want to invest their attention

Since 2015, we’ve developed thousands of lead-gen campaigns for B2B technology brands, connecting decision-makers with the world’s leading B2B technology brands. This track record helps us create experiences that overdeliver ‘Return On Attention’ for the audiences you need to reach, putting your best consultants right at the heart of important decision-making.

THE KEY TO BETTER EXPERIENCES

Decision-making in business is a high-stakes moment, especially for large technology and infrastructure investments. Finding context, assessing options, identifying risk – these are the ‘jobs to be done’ for high performance buying groups in today’s enterprises. Splendid Experiential create custom moments that inspire, educate and connect these decision-makers with your content and your experts to help move purchase conversations forward.

ENHANCE YOUR B2B COMMUNICATIONS

Just like the workplace, B2B experiences need to take elements of live, digital and hybrid environments to create spaces where better decisions can be made. Removing friction, improving personalisation, overcoming geography – when technology is woven into the experience, your audience can focus their attention on your solutions and your expertise.

CONNECTING THE EXPERIENCE TO THE CUSTOMER JOURNEY

Splendid Experiential brings together the human and the technical to help B2B brands be better understood by business decision-makers. Applying the fundamental principles of engagement, inspiration and education, the Splendid Experiential team leverages an array of technical delivery platforms, to build live, digital and hybrid experiences that deliver real value to those who choose to invest their time.

WANT TO CONNECT YOUR SOLUTION WITH THE PEOPLE THAT MATTER? TALK TO SPLENDID EXPERIENTIAL.

Get under the hood of the ‘Return On Attention’ equation that drives every B2B conversation.

Whether live, digital or hybrid. Meet the Splendid Experiential team today.

TAKE IT FROM YOUR PEERS

Here’s what B2B marketers like about working with Splendid

Splendid have been a pleasure to work with the last six months. During that time frame we ran three campaigns combining strategic insight, proposition development and full funnel content creation. The depth of insight the team undertakes facilitates 1^st class proposition and asset development and both Nikki and Jess are extremely diligent, organised and professional people to work with.

Rob Stacey - Partner Marketing Lead - Surface at Microsoft UK

B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.

Melissa Besgrove – Team Leader – Business Marketing Data#3

We worked with Splendid on our partner program in 2020 and they brought a really unique approach. They started by helping us to ask our partners what they really needed and expected from us, and then delivered on these expectations with a strategy that was grounded in a timely customer insight that was then brought to life with compelling and high quality creative. They also provided extensive onboarding and training, as well as ongoing support for our partners with two webinars to get them across the strategy and content and how to use it. And they made the whole program accountable with an in-depth financial forecast model built ahead of the roll-out to guide our investment decisions and then tracking that made it easy to see what channels were working and how engaged our partners were. On top of all this, the focus and attention the team gave to our project was exceptional and we are now looking to turn it into an ongoing program.

Katrina Yon - Commercial Channel Sales Manager, Southern Region - HP

Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.

Charis Jamieson - Commercial Category Manager – Microsoft ANZ