Splendid Group https://validator.w3.org/feed/docs/rss2.html Blog What would your career look like if you knew you couldn’t fail? 20 Great Answers with Dorota Martinez, Head of Marketing at Tech Data ANZ How many people have you helped get what they want? 20 Great Answers with Patrick Pathinathan, Global Client Director at ServiceNow Pipeline Accelerator Careers Splendid Home What happens when you learn to get out of your own way? 20 Great Answers with Molly MacDiarmid, APAC Head of Marketing, Crayon Could accessibility accelerate your marketing career? A deep dive into accessibility with Dr Alaina Beaver, Global Head of Accessibility Customer Engagement, and Aileen Hackett, Director of Accessibility Product Management at ServiceNow.  How can you find the truth when everything is in flux? 20 Great Answers with Philip Meyer, Founder & CEO Catalyst 345. How to fix your imperfect partner marketing program? Find out in this deep dive with Claudia Byrnes and Tina Semple of Splendid Group B2B Media Splendid Home – New Would you have the courage to fire yourself? 20 Great Answers with Stephanie Challinor, General Manager of Customer Experience and Alliances for AC3 Why the early bird catches the worm in B2B marketing Identifying your buying committee: who are you marketing to? Partnering with Sales to Optimise Your B2B Lead Generation Campaigns How to keep your B2B audience engaged in virtual events  How virtual events can unlock the power of data: What to do with the new world of audience insights People-power: how account based marketing works in B2B technology sales  Tired of the endless zoom? These new tools help engage your virtual event audience How to set Google Ads Benchmarks ‘Sense Making’ – what is it… and why should you be thinking about it? Why B2B tech marketers need to think beyond campaigns. What’s included in Splendid’s Partner Program service? Unsure what your partners actually want? Why not ask them? 3 ways to create more profitable leads in B2B tech marketing Closing the gap between marketing and selling Local versus ‘corp’ content: how Australian tech vendors can strike the right balance without a battle Driving profitable growth in tough market conditions Pepsi How to set up and scale an Account Based Marketing (ABM) programme What is Account Based Marketing? CocaCola Can you improve Lead Generation through User Experience Design? How B2B Technology Brands Can Drive Leads Using Social Media B2B Marketing Videos: not just for lead generation any more B2B marketing experts talk about taking video beyond lead generation   Need to do more with less? B2B marketing experts explain why your team should be making their own B2B Marketing Videos  The only way to create more quality B2B content is to create more quality Content Creators. Ready for your close up? 5 reasons why your team should be making their own B2B Marketing Videos Which Self Are You Bringing to Work Today? 20 Questions with Elise Miller, Director of ABM, EMEA Region, ServiceNow Going from ‘No Way’ to ‘Tell Me More’: 20 Great Answers with Lis Walters, Marketing Manager, Ingram Micro Who wants to live forever? 20 Great Answers with Michael Vermeersch, Accessibility Lead for Microsoft in EMEA How can you have a tech career without being technical? 20 Great Answers with Robbie Upcroft, Cloud Business Manager at Tech Data ANZ How brave do you have to be to change everything? 20 Great Answers with Paula Parkes, Vice President of Marketing, Asia Pacific for ServiceNow The Power of Giving a S#%t: 20 Questions with Kat Yon Playing the Long Game: 20 Questions with Sonya Aboudargham Have we forgotten the story we’re supposed to be telling? 20 Great Answers with Jorge Villalpando, Head of Marketing for HPE, South Pacific Ever wondered what top B2B tech Sellers really think of Marketing? Great Answers with Detlef Wagner, Client Director on the VW Account for ServiceNow The true story of how Tim Sands built a global B2B tech agency without a physical footprint – on the Splendid Group podcast.