GLOBAL TALENT WITH A B2B FOCUS
From Tokyo to London, Hobart to Manhattan, Sydney to Singapore, the team at Splendid Group bring a truly global perspective, living and working in some of the most vibrant and liveable cities in the world. With years spent in big, multinational agencies, publishers, marketing departments, start-ups, corporations and as individual consultants, we all came to Splendid Group looking to build a new type of agency: virtual, collaborative and supportive. Our diverse professional backgrounds and wide range of skills are brought together in pursuit of a single goal: to help B2B tech brands be better understood by the companies and individuals working to make progress, every day.
Managing Director & Co-Founder
Chairman & Co-Founder
Executive Creative Director
Business Director (U.K.)
TAKE IT FROM YOUR PEERS
Here’s what B2B marketers like about working with Splendid
Splendid have been a pleasure to work with the last six months. During that time frame we ran three campaigns combining strategic insight, proposition development and full funnel content creation. The depth of insight the team undertakes facilitates 1st class proposition and asset development and both Nikki and Jess are extremely diligent, organised and professional people to work with.
Rob Stacey - Partner Marketing Lead - Surface at Microsoft UK
B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.
Melissa Besgrove – Team Leader – Business Marketing Data#3
We worked with Splendid on our partner program in 2020 and they brought a really unique approach. They started by helping us to ask our partners what they really needed and expected from us, and then delivered on these expectations with a strategy that was grounded in a timely customer insight that was then brought to life with compelling and high quality creative. They also provided extensive onboarding and training, as well as ongoing support for our partners with two webinars to get them across the strategy and content and how to use it. And they made the whole program accountable with an in-depth financial forecast model built ahead of the roll-out to guide our investment decisions and then tracking that made it easy to see what channels were working and how engaged our partners were. On top of all this, the focus and attention the team gave to our project was exceptional and we are now looking to turn it into an ongoing program.
Katrina Yon - Commercial Channel Sales Manager, Southern Region - HP
Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.
Charis Jamieson - Commercial Category Manager – Microsoft ANZ