Splendid Group - Splendid Group

JUST SPLENDID

Plug Splendid Into Your Marketing Operations

Splendid Group operates as a ‘fabric agency’, moving to match the shape of your operations and capabilities - whether that’s strategic support and advice, executing multi-channel campaigns, plugging capability gaps or capitalising on tactical opportunities. Here are some of the ways we work with the world’s leading tech brands.

CMO ADVISORY

Custom research, deep insights and tailored strategic advice for C-suite executives help improve the clarity and effectiveness of critical decision-making.

LEAD GEN CAMPAIGNS

Leveraging data to match our deep understanding of buying committee behaviour with precise, persuasive messaging helps you generate and score more quality leads.

ALWAYS-ON PROGRAMS

Collaborative design, build and manage capabilities ensure your long-term customer acquisition and nurture programs are tracked, tweaked and constantly optimised for better ROI.

PREMIUM CONTENT

Our expert team has decades of experience in producing premium content that engages, educates and persuades sophisticated technology and business decision makers.

SEO, SEM, MEDIA AND TELEMARKETING

We utilise a diverse selection of channels to reinforce campaign messaging and move organisations along their buying journey.

MARTECH AUTOMATION

Connecting your marketing initiatives and custom content with the world’s most powerful and sophisticated martech and automation platforms, whether in-house or outsourced.

SOCIAL SELLING

Providing the strategic direction, sales team education and content development to enhance the effectiveness of your teams on digital and social platforms.

REPORTING AND OPTIMISATION

Our data experts design, implement and manage a range of reporting metrics, reports and real-time dashboards to increase the visibility of your campaign effectiveness and provide better inputs for critical decision-making.

LIVE & VIRTUAL EVENTS

Concept development, content production and event management services for live, virtual and ‘hybrid’ events, ensuring better attendance, engagement and follow-up, executed on a range of industry standard and custom delivery platforms.

TAKE IT FROM YOUR PEERS

Here’s what B2B marketers like about working with Splendid

Splendid have been a pleasure to work with the last six months. During that time frame we ran three campaigns combining strategic insight, proposition development and full funnel content creation. The depth of insight the team undertakes facilitates 1^st class proposition and asset development and both Nikki and Jess are extremely diligent, organised and professional people to work with.

Rob Stacey - Partner Marketing Lead - Surface at Microsoft UK

B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.

Melissa Besgrove – Team Leader – Business Marketing Data#3

We worked with Splendid on our partner program in 2020 and they brought a really unique approach. They started by helping us to ask our partners what they really needed and expected from us, and then delivered on these expectations with a strategy that was grounded in a timely customer insight that was then brought to life with compelling and high quality creative. They also provided extensive onboarding and training, as well as ongoing support for our partners with two webinars to get them across the strategy and content and how to use it. And they made the whole program accountable with an in-depth financial forecast model built ahead of the roll-out to guide our investment decisions and then tracking that made it easy to see what channels were working and how engaged our partners were. On top of all this, the focus and attention the team gave to our project was exceptional and we are now looking to turn it into an ongoing program.

Katrina Yon - Commercial Channel Sales Manager, Southern Region - HP

Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.

Charis Jamieson - Commercial Category Manager – Microsoft ANZ