Stand out in a crowded marketplace with our B2B branding services

Why choose Splendid Group as your B2B branding agency?

In the B2B technology sector, competition is fierce, and first impressions certainly do count. A key part of both attracting and retaining quality clients is having a professional, unique and consistent brand across all your marketing channels. Whether you’re hosting a webinar, sending out an eDM series, publishing an article on LinkedIn, or writing for your own website, it’s vital that your brand always carries your organisation in a positive and engaging light. This is where the experts here at Splendid Group come in.

Our creative team has been working in B2B technology marketing for decades. Our strategists, designers and copywriters have the expertise required to develop brands that make an impact and establish trust. We help you create a new brand from scratch, revitalise an existing brand, or develop additional branding elements to support new products or services within your portfolio. We also produce in-depth, easy-to-use brand guidelines to help you support your team, ensure consistency, and onboard new staff or communications partners.

Splendid's approach to B2B branding services

Cross-channel consistency

With so many different channels now available to marketers, we ensure your brand is consistently and professionally represented – regardless of where and how you’re connecting with your customers.
Less ‘tech’, more ‘teach’
While your brand is anchored in technology, we ensure your brand language is clear and benefits-led – without the acronyms and complex language that can deter potential buyers.

Our capabilities within this service

Brand identity

Brand identity

If you’re launching a new business, or re-launching an existing one, we help create an entirely new brand identity that’s in line with your future direction.

Style guides

Style guides

We deliver in-depth brand style guides for your design and content to help you educate new hires, existing staff, or partners.

Brand strategy

Brand strategy

Our expert strategists work closely with you to determine your requirements, unique characteristics, and brand messaging structure.

Competitor analysis

Competitor analysis

We also help you understand where your brand sits in the market relative to your competitors, and how you can best create a point of difference.

Related Services

FAQs about B2B branding services

B2B branding services help you develop or refine branding elements for your organisation, or for your products or services. Splendid’s services range from comprehensive brand strategy, to logo and visual identity creation, to style guide and tone-of-voice development.

Splendid Group has specialised in the technology marketing space for years, and our team has in-depth knowledge of your competitive landscape, as well as what it takes to attract and retain technology buyers. Our creative team is adept at translating your business objectives into visual and written brand elements that resonate with customers.

A style guide is essential to ensure that your brand is applied consistently and accurately, regardless of which channels you are using. Having a quality style guide also makes it easy to educate new hires about your brand, or to bring new communications partners up to speed.

Yes, competitor analysis is part of our overall B2B branding services. We can provide in-depth analysis of your competitive landscape to help you understand where your brand sits in relation to similar businesses, and how to develop a brand that delivers sustainable competitive advantage.

What type of video is right for your B2B technology marketing?

Want to know more about B2B branding services? Get in touch.

Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?