The B2B search marketing agency that knows the tech industry inside-out
Ensure your content gets noticed with our B2B search strategy
Why use a B2B search marketing agency?
Regardless of the strength of your brand or your offering, it’s impossible to achieve results without visibility in the search engine results pages. In the highly competitive technology space, B2B search strategy is all about tapping into buyer interest – whether by improving your rankings with organic keyword-driven search, or by leveraging paid search engine marketing tools.
Today, ensuring your brand performs well in search engine results requires a finely-tuned Search Engine Optimisation (SEO) strategy and SEO copywriting expertise. Our team works with you to perform detailed keyword and key-phrase research, developing a strategy to boost your rankings over time. We also educate your team to enhance their SEO capabilities, so you can continue to optimise your content assets.
Our team of media specialists also develop Search Engine Marketing (SEM) campaigns, identifying the most effective placements and messaging. We work with you to continually optimise your campaigns, based on detailed reporting and analysis.
Splendid's approach to B2B search strategy
The search marketing space is highly competitive and dynamic. Success of SEO and SEM relies on continual optimisation. Our team are constantly reviewing the search rankings to improve the effectiveness of your individual SEM campaigns.
Our capabilities within this service
FAQs about B2B search marketing services
SEO stands for Search Engine Optimisation. It’s about using a range of techniques to boost the ‘ranking’, as well as the ‘visibility’, of your brand in search engines. The ‘ranking’ refers to how ‘high up’ your website appears in the overall list of search results. The ‘visibility’ refers to how prominent your brand is within search results. There are several different things that a search engine will consider in determining the ranking and visibility of your website, or even a specific page within your site. This includes keywords, metadata, internal link structure, and even the number of external websites that point to yours (backlinks). Search engines will even rate how people move around your website, your site structure and design.
SEO is the process of optimising your content to ensure it has greater appeal to search engines – and is therefore higher up the list in terms of results, and more visible. By contrast, Search Engine Marketing (SEM) is about paying to have an ad with your brand displayed when a person searches for a specific term.
According to DemandGen’s 2022 B2B Buyers’ Survey, 67% of B2B buyers start the buying process with a broad web searchi. Industry analyst Hubspot reports that buyers initially use a search engine to find information about their problem, or to enquire about potential solutions. They can then evaluate available alternatives based on reviews or social media content.ii
i Hubspot Blog, Marketing and SEO, The Ultimate Guide to SEO in 2022
ii Hubspot Blog, Marketing and SEO, The Ultimate Guide to SEO in 2022
When you work with Splendid, you receive end-to-end strategic advice regarding your search strategy. As well as helping you determine your requirements and providing you with recommendations, we also have the in-house skills to implement your SEO and/or SEM strategy on your behalf. Our expert search team work with you at every step, providing ongoing monitoring and analysis to ensure your ranking and visibility are continually optimised.
Need to do more with less? B2B marketing experts explain why your team should be making their own B2B Marketing Videos
Discover Splendid Studio and get your team into video creation mode.
B2B marketing experts talk about taking video beyond lead generation
Discover Splendid Studio and expand your video marketing game.
B2B Marketing Videos: not just for lead generation any more
Where are B2B marketers making the most of video?
What type of video is right for your B2B technology marketing?
Want to know more about B2B search strategy? Get in touch.
Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?