Guide your customers along the purchasing journey with Splendid as your marketing automation agency
Reach more customers, more effectively, with industry-leading marketing automation tools, and strategic guidance from the marketing automation specialists at Splendid
Why use a marketing automation agency?
Reliance upon online tools and sales channels increased heavily during the pandemic, with 70 to 80% of B2B decision makers now preferring remote human interactions or digital self-servicei . Crucially, 70% say they are open to making new, fully self-service or remote purchases in excess of $50,000 and 27% of buyers would even spend more than $500,000 online.ii
Clearly marketing automation has become particularly important in helping businesses to connect with customers as they move along the purchasing journey. Marketing automation uses AI and data-led insights to help you create and deliver finely-tuned content based on your buyer personas and their purchasing intent. Automation can also help you scale up to track your email marketing success, optimise your website traffic, qualify leads faster and enable you to send more qualified leads to sales.
Splendid’s team helps you leverage a range of best practice marketing automation tools to help optimise your campaign success.
Splendid’s approach to marketing automation
We help you continually analyse and optimise the impact of your marketing automation activity, so you can implement required technology updates and ensure continued marketing success.
Our capabilities within this service
FAQs about B2B social media services
Marketing automation is where an organisation uses digital tools and platforms to automate or ‘program’ any element of the marketing lifecycle. This can include everything from strategy and planning, through to content creation, distribution and publishing, as well as monitoring and reporting. The aim is to streamline day-to-day marketing activities in order to ensure customers feel valued and nurtured, while freeing up marketing professionals to focus on creating new initiatives and campaign strategies. Many content automation tools leverage artificial intelligence and machine learning, improving both accuracy and effectiveness – ensuring you reach more potential and existing customers, at the right time, in the right place, and with the right messages.
The B2B technology market is saturated with content, and technology buyers are often overwhelmed with information, much of which may not be relevant to their needs. With marketing automation, your activity can be highly targeted, increasing the likelihood that a person will engage with you. By using machine learning and AI, marketing automation tools can hone-in on the timing, messages and channels that are likely to get the most engagement from a prospect. Marketing automation also allows you to execute niche and personalised marketing at scale, in a way that is often too cumbersome with traditional marketing. At Splendid, we typically recommend that content automation is used as part of a broader campaign. Automation may bring efficiencies, but it’s not a total replacement for traditional marketing strategy and content production.
We currently specialise in Hubspot and Marketo for our marketing automation services, though we are also able to enhance the performance of a wide range of tools and platforms.
A great advantage of marketing automation is that these tools typically deliver detailed insights and reporting to your screen. You can see at a glance what is and isn’t working, and where your campaign messaging needs to be improved in order to get better results.
With a business back drop of so much change in such a short time, it’s critical that B2B tech vendors and marketers consider how to keep pace and even better, keep ahead of customer’s changing needs.
In modern IT sales, suppliers are often late to the conversation. As the diagram below indicates, a sales journey is typically 57% complete by the
What type of video is right for your B2B technology marketing?
Want to know more about marketing automation? Get in touch.
Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?