Ensure maximum impact with our B2B video marketing services

There are all kinds of video marketing services you might want to add to your marketing mix. 70% of B2B buyers now watch a video on their path to purchase and 68% of B2B buyers say they prefer to learn through video. Video gives you the opportunity to add an extra dimension to your B2B marketing – helping you generate leads, provide education, build your brand, and tell a story in a more compelling way. It’s also highly flexible and customisable, as there are many different styles of videos you can use, depending on your objectives.

Splendid can produce all kinds of videos and provides a wide range of video marketing services. To help simplify the decision-making process, our video production guide explains the three broad types of B2B videos: animation; stock footage & motion graphics; and live action. There is a great deal of variation and scope within each of these general content types, and our experienced team can guide you at every step to ensure you’re using the video format that’s right for your marketing activity, and your brand.

With so many different videos to choose from, the selection process can be overwhelming. To help, we recently put together a guide to video content styles – which clearly outlines the pros and cons of each format, what’s involved, and what each is most suitable for. You can watch this catalogue here. Our team is also available to help you select the most suitable option at every stage.

All of our videos are written, designed and produced in-house – either by our permanent staff, or by our trusted pool of experienced and talented specialist production partners. All of our video projects are also managed – end-to-end – by our client services team. We take the time to listen to your specific requirements, and work closely with you at every step to ensure we deliver videos that are on brief, on budget and on brand.