Ensure maximum impact with our B2B video marketing services

Splendid Group: your video marketing services specialists

Why use video marketing?

Video has become one of the most powerful and effective tools in a B2B tech marketer’s digital toolbox. 70% of B2B buyers now watch a video on their path to purchase; 68% of B2B buyers say they prefer to learn through B2B explainer videos, and 71% of B2B marketers are already actively using video.

In recent years, videos have become relatively affordable, thanks to the democratisation of the tools, the technology, and the talent. With the right video marketing services, you can engage customers, teach them something new, explain a complex concept, or demonstrate your team’s expertise and thought leadership.

While costs have come down the range of choices has exploded: choosing the style of video that’s right for your campaign or brand can be difficult. B2B video marketing can include animation, stock footage and motion graphics, live action, interviews, case studies, storytelling, and much more. To make your decision easier, Splendid has put together a guide to video marketing services – so you can quickly and easily determine the option that’s best for you.

Watch: An introduction to video marketing services

Splendid’s approach to B2B video marketing services

No ‘one size fits all’ formula
We offer a broad range of video types and formats so you can choose the option that’s right for your business. We’re also up-front about the pros and cons of each option as it relates to your specific needs.
On brand, on budget
For you to use video on an ongoing basis, it needs to be cost-effective, and tightly integrated with your other marketing initiatives. We have the expertise and experience to make video a seamless part of your overall marketing mix.

Our capabilities within this service



In its purest form, animation is just graphics moving onscreen. These types of videos are relatively easy to produce, which is why they’re so popular. We break our animation video marketing services into three styles: simple, moderate and complex.
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Stock footage & motion graphics

Stock footage & motion graphics

These types of videos are great for creating a more contemporary feel, without going to the extent of pulling out a camera and organising a shoot. There’s a lot of scope for creativity, specific messaging, strong branding and real audience cut-through.
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Live action

Live action

Ideal for case studies, interviews and storytelling- when you want the audience to see and hear from someone real, rather than read on screen, or listen to an anonymous voiceover.
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Related Services

FAQs about B2B video marketing services

There are all kinds of video marketing services you might want to add to your marketing mix. 70% of B2B buyers now watch a video on their path to purchase and 68% of B2B buyers say they prefer to learn through video. Video gives you the opportunity to add an extra dimension to your B2B marketing – helping you generate leads, provide education, build your brand, and tell a story in a more compelling way. It’s also highly flexible and customisable, as there are many different styles of videos you can use, depending on your objectives.

Splendid can produce all kinds of videos and provides a wide range of video marketing services. To help simplify the decision-making process, our video production guide explains the three broad types of B2B videos: animation; stock footage & motion graphics; and live action. There is a great deal of variation and scope within each of these general content types, and our experienced team can guide you at every step to ensure you’re using the video format that’s right for your marketing activity, and your brand.

With so many different videos to choose from, the selection process can be overwhelming. To help, we recently put together a guide to video content styles – which clearly outlines the pros and cons of each format, what’s involved, and what each is most suitable for. You can watch this catalogue here. Our team is also available to help you select the most suitable option at every stage.

All of our videos are written, designed and produced in-house – either by our permanent staff, or by our trusted pool of experienced and talented specialist production partners. All of our video projects are also managed – end-to-end – by our client services team. We take the time to listen to your specific requirements, and work closely with you at every step to ensure we deliver videos that are on brief, on budget and on brand.

What type of video is right for your B2B technology marketing?

Want to know more about video marketing services? Get in touch.

Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?