We help technology brands be better understood
Plugged in, switched on.
SPLENDID GROUP IS A GLOBAL COMMUNICATIONS AGENCY FOR TECHNOLOGY BRANDS COMPETING IN B2B MARKETS.
Our experience, technical expertise and deep understanding of B2B technology, buyers and markets ensures we know how to get results in the sectors where you want to succeed. Why should technology marketers spend their own time or budget bringing their agency ‘up to speed’? Spoiler alert: When you work with Splendid Group, you don’t have to. Meet the team.
The foundation of our work is deep, ongoing research into the relationship between businesses and technology. It’s the fuel for everything from our CMO advisory services through to multi-channel campaign planning. We develop the insights that help you connect with and persuade the complex, interdependent buying groups responsible for significant technology purchasing decisions. Leverage our thinking.
We’ve been remote, digital and distributed since day one, which means our culture is rooted in communication, collaboration and creative partnerships. We’re built to work across skillsets, geographies and timezones, delivering literally hundreds of highly successful lead-generation, marketing automation and communications programs for technology firms of all sizes. See how we work.
IN GOOD COMPANY
Just some of the leading brands who trust our advice
TAKE IT FROM YOUR PEERS
Here’s what B2B marketers like about working with Splendid
Splendid have been a pleasure to work with the last six months. During that time frame we ran three campaigns combining strategic insight, proposition development and full funnel content creation. The depth of insight the team undertakes facilitates 1st class proposition and asset development and both Nikki and Jess are extremely diligent, organised and professional people to work with.
Rob Stacey - Partner Marketing Lead - Surface at Microsoft UK
B2B marketing in the IT sector requires very specific knowledge and expertise - which the Splendid team definitely brings to the table. We have engaged Splendid on a wide range of marketing initiatives for several years, and they have never failed to provide us with sound strategy, effective and well-researched content, and the data-led insights we need to continually evolve what we do.
Melissa Besgrove – Team Leader – Business Marketing Data#3
We worked with Splendid on our partner program in 2020 and they brought a really unique approach. They started by helping us to ask our partners what they really needed and expected from us, and then delivered on these expectations with a strategy that was grounded in a timely customer insight that was then brought to life with compelling and high quality creative. They also provided extensive onboarding and training, as well as ongoing support for our partners with two webinars to get them across the strategy and content and how to use it. And they made the whole program accountable with an in-depth financial forecast model built ahead of the roll-out to guide our investment decisions and then tracking that made it easy to see what channels were working and how engaged our partners were. On top of all this, the focus and attention the team gave to our project was exceptional and we are now looking to turn it into an ongoing program.
Katrina Yon - Commercial Channel Sales Manager, Southern Region - HP
Splendid are fantastic, easy to work with, flexible and agile. They have a deep understanding of our business and core priorities as well as a very comprehensive understanding of the technology sector in which we operate. They understand the nuances of B2B marketing. I have worked with Splendid on a broad range of marketing campaigns and they always provide impressive data-led insight, creative executions that get incredible cut-through, and effective campaign management from both a partner and vendor perspective.
Charis Jamieson - Commercial Category Manager – Microsoft ANZ