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B2B technology
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Splendid Group: a pure-play B2B technology agency that plugs tech brands into the conversations that matter. Every one of our senior people are B2B specialists. We find the human insight inside every rational market challenge. Our agility delivers real competitive advantage to leaders and their teams, right across the globe.

Ready to put your B2B tech brand in the conversations that matter? Talk to the agency that speaks your language.

Our specialist B2B tech

Lead generation

We leverage data to match our deep understanding of buying committee behaviour with precise, persuasive messaging to generate and secure quality leads. We achieve this through a combination of performance media, outbound telemarketing and social selling.

Marketing Automation

Marketing automation

In a world saturated with marketing and sales messages, it’s becoming harder for sales to manually build relationships. Marketing automation leverages real-time data, insight and AI to deliver the right messages at the right time.

Account based marketing

Account based marketing

We can put real, human needs at the centre of your sales and marketing activities – offering richly immersive experiences where buyers are accompanied by a seller rather than funnelled to one.



We leverage the latest tools and techniques to accurately determine your performance versus that of your competitors, and help you improve your rankings and get noticed.
Driven by strategy, backed by technology and built on relationships, our ‘white label’ partner programs help you improve visibility.



Our creative team has been working in IT B2B marketing for decades, and knows what it takes to deliver high-impact collateral, design, and messaging to get results.

Performance Media

Performance media

Optimise the effectiveness of your campaigns with highly targeted search engine marketing; placements across the Google Display Network; and articles and ads on LinkedIn.

Content development

Content development

Our highly experienced copywriters bring extensive expertise in technology marketing and deliver insightful, on-trend content which adds value to the sales journey.

Events and Experiences

Events and experiences

With hybrid and virtual events set to continue, Splendid can help you conceptualise, design, write, orchestrate and nurture the attendees of your events.

Why choose Splendid as your
B2B tech marketing agency?

We know B2B tech like it’s our own business

We only hire senior talent and specialist experts with incredibly deep experience in the B2B tech industry. Everyone at Splendid has spent years working on the world’s largest B2B tech brands in markets across the globe.

We provide ‘creative accelerant’

Our strategic thinking connects complex technology to human insights. This is the rocket fuel that lets us develop ‘growth creativity’: Bold, intrinsically human ideas that accelerate your  commercial advantage.

We operate in adaptive’ ‘swim lanes’

Forget the restrictions of traditional agency engagements: we provide ‘plug & play’ specialist resources to augment your teams’ capabilities, from ops and project management to CMO and strategic advisory.

Got a B2B marketing problem? We love problems.

The world’s leading technology brands co-create with Splendid

Here’s what B2B marketers like about working with Splendid

What type of video is right for your B2B technology marketing?

Time to run your B2B technology marketing program with B2B technology marketing experts? Yes, it probably is that time.

Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?