Get results with
an agency
that knows
B2B technology
marketing
inside out
Splendid Group: a global marketing agency to help B2B technology brands be better understood. We connect complex technology to human insights. Our agility + creativity delivers real competitive advantage to the marketing leaders who choose Splendid as part of their team.
eBook: Innovation in tech
B2B Marketing:
Can humans scale?
Come to grips with the three drivers (and one giant paradox) of the current marketing landscape. We like to think of it as ‘The Splendid guide to ensuring your brand doesn’t act like a corporate psychopath in the pursuit of the new normal.’
Innovation in tech
B2B Marketing:
Can humans scale?
Lead generation
Marketing automation
Account based marketing
SEO
Branding
Performance media
Content development
Events and experiences
Our specialist B2B tech
marketing services
Lead generation
We leverage data to match our deep understanding of buying committee behaviour with precise, persuasive messaging to generate and secure quality leads. We achieve this through a combination of performance media, outbound telemarketing and social selling.
Marketing automation
In a world saturated with marketing and sales messages, it’s becoming harder for sales to manually build relationships. Marketing automation leverages real-time data, insight and AI to deliver the right messages at the right time.
Account based marketing
We can put real, human needs at the centre of your sales and marketing activities – offering richly immersive experiences where buyers are accompanied by a seller rather than funnelled to one.
SEO
We leverage the latest tools and techniques to accurately determine your performance versus that of your competitors, and help you improve your rankings and get noticed.
Driven by strategy, backed by technology and built on relationships, our ‘white label’ partner programs help you improve visibility.
Branding
Our creative team has been working in IT B2B marketing for decades, and knows what it takes to deliver high-impact collateral, design, and messaging to get results.
Performance media
Optimise the effectiveness of your campaigns with highly targeted search engine marketing; placements across the Google Display Network; and articles and ads on LinkedIn.
Content development
Our highly experienced copywriters bring extensive expertise in technology marketing and deliver insightful, on-trend content which adds value to the sales journey.
Events and experiences
With hybrid and virtual events set to continue, Splendid can help you conceptualise, design, write, orchestrate and nurture the attendees of your events.
Why choose Splendid as your
B2B tech marketing agency?
We know B2B tech like it’s our own business
We provide ‘creative accelerant’
Our strategic thinking connects complex technology to human insights. This is the rocket fuel that lets us develop ‘growth creativity’: Bold, intrinsically human ideas that accelerate your commercial advantage.
We operate in adaptive’ ‘swim lanes’
Forget the restrictions of traditional agency engagements: we provide ‘plug & play’ specialist resources to augment your teams’ capabilities, from ops and project management to CMO and strategic advisory.
Got a B2B marketing problem? We love problems.
The world’s leading technology brands co-create with Splendid
Here’s what B2B marketers like about working with Splendid
Ready for your close up? 5 reasons why your team should be making their own B2B Marketing Videos
Why are B2B marketers creating their own videos?
The only way to create more quality B2B content is to create more quality Content Creators.
In a radical re-think of the client-agency relationship, Splendid Group is adding clients to the creative content team. Executive Creative Director Barrie Seppings explains how
What is Account Based Marketing?
No longer viewed as a ‘nice to have’, Account Based Marketing (also known as Target Account Marketing, or Strategic Account Marketing) has seen a resurgence
What type of video is right for your B2B technology marketing?
Time to run your B2B technology marketing program with B2B technology marketing experts? Yes, it probably is that time.
Unlike other B2B marketing agencies, Splendid Group has a specific focus on technology brands. We have helped some of the world’s leading technology businesses connect with their customers and get cut-through in an increasingly competitive market. How can we help you?
